Everyone loves recognition, especially on your birthday (as long as no one shouts out how old you actually are). Well, now advertisers can target ads to come to you on Facebook on your birthday. Is this a good or bad thing? It depends how you look at it and what you’re advertising. If it’s an anti-wrinkle cream, it may not be well-received, but if it’s a free meal at your favorite restaurant, that may be cause to celebrate.
Facebook recently added features to its advertising options which allow the advertiser to target the ads by your birthday. If you don’t want to engage in this feature, you should not list your birthday in your profile; however, you’ll miss out on “friends” wishing you good thoughts on your big day. This is a great opportunity for retailers, restaurants and service organizations to reach out to current and potential customers.
Another interesting feature is the enhanced keyword option. Here, you can list a particular word that you’re looking for in profiles. The ‘enhancement” is that now options will appear for competitors of that keyword. For example, if you list Quiksilver, a popular surf brand, Billabong and Volcom will also come up as options.
On a personal level, it’s a bit like a “Big Brother is watching” experience, but from an advertising perspective, it’s an excellent marketing opportunity.
Tags: Advertising, Big Brother, Billabong, birthday, enhanced keyword option, facebook, Quiksilver, Volcom