New Twitter Log-In Page Paves Way to Attract New Users

It never fails – whether I am out and about in the Central Florida area or checking e-mail – invariably I get the question: How does this Twitter thing work? Having been unofficially dubbed the local “social media guru” by co-workers and clients, I am often questioned on all things Twitter. Now, Twitter has taken steps to make my job of explaining this monstrous social media boom much easier (thank you gods of the Twitterverse!) 

Whereas Twitter has become known for its simplified format and sign-in page, it has dynamically updated this frequented page with a clumped group of the “who’s who” of Twitter users on the far left; the “top tweets” or updates of the moment (real time) in the middle section; and an introductory section for anyone who is new to Twitter to the far right. These changes, however simple, provide a potential user who may have long shied away from this service, a better and more user-friendly look into how Twitter actually works. 

As a recent article in Fast Company noted, the new page “does a much better job of showing new users what the service is actually about.” This is something Twitter must do if it plans to continue its rapid growth in both the U.S. and abroad and expand its unique value proposition. Twitter has already shown they recognize this need; a recent blog post on the official Twitter blog stated “all of our recent changes embrace the notion that Twitter is not just for status updates anymore.” 

To quote Twitter itself, the importance of being on Twitter is that “with so much being shared, we know that there’s something of value for everyone.” 

To find out more about how Twitter works and what it can do, contact Massey Communications, your social media resource that understands how media works!