Blogging Basics

This week I was asked to submit a “blog” and, since I am looking at how I can help businesses sell more products, get more fans, and be successful, I started with some basic education. Here is what I’ve learned after a little research:

When blogging, there are several questions to ask yourself.   Who are you writing for?  Who is reading your blog? Why does it matter?

The “Who” is important and you should have a pretty good grasp of who is reading the blog. When I write, I’m writing for current and prospective clients to showcase how Massey Communications can grow their business through several channels, two of those being their on-line content and social media. Whether it’s an observation, selling tool, or information on first impressions, the “who” may be clients, prospects or colleagues, but I should know at least the groups of potential readers. This takes a process of, not only looking at who I think is reading it, but who is actually reading and commenting.  Look at the comments- are they from current clients, colleagues, prospects, competitors or a little bit of each?

The “Why”- why does this matter? My guess is that I’m writing this for my prospects, clients and colleagues. Writing for colleagues is generally ok, but part of my job is to help clients and prospects create useful information that will help them sell more business, improve their professional and personal reputations, as well as create and brand their message to help define and refine their message.  If my blogging doesn’t serve this purpose, at least from a creative aspect (casual writing on current topics or news is a part of messaging) then it may need a second look or a re-write.

With that in mind, you should be looking at these in your own blogging. Or better yet, hire the experts at Massey Communications.  Our team will create a social media plan that will eliminate the guesswork, and help you to blog with purpose, direction, and creative excitement.

Happy Blogging!