The New Year. Primarily, it brings hope for self-improvement, optimistic perspectives and the habitual change in weather. And then there’s freshly vowed resolutions with an expiration date of two weeks at best. Regardless of how you picture 2012, it’s our pleasure to introduce to you what’s making our New Year so darn special: the new Massey Communications (MC).
For those of you who aren’t checking our Facebook, Twitter and LinkedIn pages frequently (and we kindly, but firmly scorn you for that), we’ve recently launched a new look on behalf of the entire agency. We saw the New Year as the perfect opportunity to give ourselves a makeover, to update our image so that it better reflects our modern perspective and approach to all things advertising, public relations, strategic marketing and design. Although Massey Communications has been a successful agency of choice for many businesses since 1985, we recognized the importance of progression. As we tell our clients, when it comes to branding, it has to be fluid. What may start out as a successful campaign can dwindle if left unchanged. We knew there was no exception to this rule when it came to branding ourselves. So, it’s with much excitement that we present our new logo, website and fresh approach that reflects both our bubbly team and creative methods.
With most branding packages, it’s normal to start with an assessment and revision of a company’s existing logo. For that matter, we took it upon ourselves to alter, but not entirely change, the MC logo. We incorporated the same “Massey” font, characteristic of both our agency and Massey Services, our parent company, recognizing that we’ve built an emblem within the text that mirrors our recognizable and esteemed work ethic in the southeast. It’s not uncommon that logo revisions, for any company, contain a small element of a previous version—this is all part of maintaining brand identity. Nonetheless, we removed the graphic portion of our old logo, the diamond, and replaced it with a cleaner thought bubble in place of the “o” in “Communications.”
Why a thought bubble? Well, the thought bubble became the center of our rebranding initiatives. It’s a symbol that encapsulates all aspects of our business, from the thought and strategy it takes to create marketing plans and place intricate advertising campaigns, to the creativity that occurs when brainstorming and executing PR, copywriting and graphic design pieces. You can now consider Massey Communications your official thought bubble.
We made sure to carry this new logo in all of our business and collateral pieces— consistency is an important part of maintaining a strong brand. That’s why our new website completely embodies the thought bubble concept. Not only is our logo portrayed on the website pages, but the thought bubble concept is reflected in all aspects of its creation. If you read our copy, you’ll notice how we tie in the thought bubble in everything we do. Even the graphics have elements of the same.
Now, if you’re reading this today (Friday 6th), you’ll notice that our website is still under wraps when going to http://www.masseycommunications.com. We’re still adding the finishing touches. Please be sure to check back next week to see the final masterpiece. We’re making great progress.
As we move through this rebranding process, we’d love to hear your feedback. For now, we wish you a prosperous 2012: Welcome to the year of the thought bubble.