If you’re like most consumers, you’re probably well aware of how important social media is in our contemporary society. Almost everyone under 40 has a Facebook or Twitter profile. Whether you use it for social networking or business promotions, social media stands as one of our most profound avenues of communication. As a result, two cans and a piece of string no longer works as an effective means of getting your message across, whether personal or profitable. What most people don’t realize, though, is the limitless possibilities that can be garnered from social media interaction.
When the telephone was invented in 1876, or thereabout, the world was shocked with profound excitement at the thought that people would be able to connect instantaneously with those miles away. Equally if not more shocking was the emergence of social media. Twitter and Facebook especially allow us to connect with those out of reach. People who moved away from their hometowns to live out their adventurous lives were welcomed to reconnect by “friending” high school sweethearts and college pals on Facebook. But Twitter is opening doors in a different way. Not only can the consumer reconnect with friends and family, but with celebrities and figureheads, once thought to be untouchable. In the 20th century, celebrities were purely glamorous. Consumers read about them in the tabloids and watched their scandalous escapades unravel on TV. Now, you can Tweet anyone from the President to Katy Perry and read their thoughts all day long. In some circumstances, they or their publicist hired to maintain their social media accounts will Tweet you back (or hang out with you). Social media is bridging the gap and building a connection we never had.
To those who use social media frequently, this isn’t breaking news. But, once we get over the glamor of talking to someone famous, we can get down to business. That’s right, social media can be used as a powerful tool for catering to our business needs. Create and maintain a company page on Facebook. Tweet about your latest products and services. Establish a bond with your consumer. Engage in conversation with them. Get feedback on you company. You never know, you may end up with a celebrity advocate for your product or service. If the idea of tackling multiple social media platforms seems daunting or you feel that you just don’t have the time to lend to social media upkeep, you can always turn to the Massey Communications team of experts for assistance. The beauty of social media is that it allows you to interact with your customers on a personal level. Target your audience. Talk to them. Accept the 140-characters-or-less challenge and get creative. The opportunities are endless.