Jewish Family Services
The Bubble Buster
The Director of Development and Marketing for Jewish Family Services (JFS) of Central Florida approached Massey Communications to assist with a redesign of the company’s logo. Through this redesign, the non-profit organization that helps underprivileged families in our local area hoped to reach out to a larger portion of our community. Through a series of internal research activities with stakeholders, JFS and Massey Communications came to realize that JFS’ existing logo was outdated and difficult to understand.
The Thought Bubble
Using the feedback generated, Massey Communications worked with JFS to present a number of new logo concepts that better communicates the non-profit’s mission and values. JFS chose a logo design that evokes family, warmth and compassion.
The organization also broadened its local outreach by hosting the annual Evening of Valor event; a celebratory dinner, awards ceremony and silent auction. Our team frequently aids in the planning and implementing of this event, specifically with the acquirement and organization of silent auction items and overall event coordination.
Making it Pop
JFS is proud to display the new, more recognizable logo on all of its materials today. With our help, the organization continues to gain local recognition and community responsiveness with its annual Evening of Valor event.