Massey Services
The Bubble Buster
As a subsidiary of our parent company, Massey Communications has worked with Massey Services since 1987, first as its public relations counsel and later as its full-service agency of record. As the company began to develop, Massey Services sought the help of our agency to find its place in the pest prevention and lawn and landscape services market.
The Thought Bubble
Massey Communications provided branding realignment for Massey Services’ GreenUP division and Commercial Services division. After participating in multiple client/agency discussions and focus groups, including sessions with regional
management and executive staff, the agency recommended the development of a unique brand. From here, we provided a line of business focus and built awareness through media outreach.
In 2003, we worked with Massey Services to strategically reposition the business segment with a visionary, environmentally-responsible approach. Later in 2004, given changes in organizational strategy and market growth, we conducted this brand audit and evaluation process once more. From here, we then created a new Massey Services logo.
To this day, Massey Communications still works on full-fledged campaigns for Massey Services that include media pitches and press releases, expert positioning, Yellow Pages services, media
planning and placement of TV, outdoor and radio ads, and the establishment of creative strategy.
Making it Pop
Our agency has helped Massey Services grow in size and become a recognizable, trusted brand. As of today, Massey Services is a multi-million dollar company. In fact, it is the fifth largest pest prevention company in the nation, with locations in Florida, Louisiana and Georgia.