September 2nd, 2011
Mahogany veneer. Gold studs. The finest burgundy pleather. Capable of 360 degree rotations. Oh yes, it swivels. My very own swivel chair. Never in my wildest dreams did I think I’d be sitting on one of these in front of an L-shaped desk just three months after I graduated from college (Go Knights!). Yet, here [...]
August 30th, 2011
What are you doing on Labor Day? In recent years, the first Monday in September has been touted as the day summer officially comes to an end and students’ thoughts turn to heading back to school. Barbeques and pool parties are the norm to celebrate the last hurrah of days unencumbered by homework, tests and [...]
August 25th, 2011
As hurricane Irene swerves toward the Carolinas, all of us down here in Florida breathe a deep, chest-deflating sigh of relief. Most Floridians know summertime usually brings several tropical storms and the odd hurricane or two. But gusty winds and flash flooding don’t faze us. We stock up on gallons of water and more cans [...]
August 23rd, 2011
We’re all obsessed with at least one social media outlet. Whether you favor Facebook over Twitter or have a new-found affinity for Google +, it’s no surprise that social media is rapidly making its mark on modern society. But these outlets aren’t just made for nosy neighbors and aspiring socialites. Social media is also giving [...]
August 19th, 2011
We were sad to see our summer intern, Katie Stewart, leave the agency in time to start her senior year at college, but we are ecstatic about the rave review she gave us. Check out what she had to say about her internship experience at Massey Communications.
July 1st, 2011
Eating disorders are not a new phenomenon among teens; however, recent studies reveal that magazine covers and advertisements give youth an unrealistic expectation regarding what they should/will look like as they age.
Tags:
ABC World News,
American Medical Association,
body image,
eating disorder,
Jean Kilbourne,
Lori Bergamotto,
Lucky Magazine,
Maria Santana,
Photoshop,
teenagers,
University of Central Florida Posted in
Advertising,
Current Events |
No Comments »
June 28th, 2011
Of all the things to celebrate throughout the year, who would have imagined an entire month devoted to things that make your teeth rot, literally? That’s right, June is National Candy Month.
Tags:
3 Musketeers,
Butterfinger,
Kit Kat,
M&M’s,
National Candy Month,
Orbit,
Reese’s Peanut Butter Cups,
Skittles,
Snickers,
Sour Patch Kids,
Twix Posted in
Advertising,
Marketing |
No Comments »
June 9th, 2011
It’s June again, and as I write this, thousands of men and women from across the globe are making their annual pilgrimage to the great state of Tennessee. Why do these masses flock to such a central state during the sweltering heat of summer? One word: Bonnaroo.
Tags:
Advertising,
Ben & Jerry’s,
Bonnaroo,
Fuse,
Garnier Fructis,
HTC,
Manchester,
PR,
sponsors,
State Farm,
TN,
Woodstock Posted in
Advertising,
Current Events,
Public Relations |
No Comments »
June 8th, 2011
Whether or not you believe New York Representative Anthony Weiner should resign his post is really irrelevant to the nature of my blog post. I just had to sound off on how disappointed I feel when companies use scandals to profit.
June 2nd, 2011
In our industry, we are consistently asked about the meaning of brands and the process of branding. Is a brand a logo? Is it a slogan? Not necessarily. A brand is the identity of a product, service or organization, and people often feel one way or another toward a brand.