Pulp Intern: Juicing Your Internship Experience

September 2nd, 2011

Mahogany veneer. Gold studs. The finest burgundy pleather. Capable of 360 degree rotations. Oh yes, it swivels. My very own swivel chair. Never in my wildest dreams did I think I’d be sitting on one of these in front of an L-shaped desk just three months after I graduated from college (Go Knights!). Yet, here [...]

Labor Day – The Official End of Summer or a Day of Recognition?

August 30th, 2011

What are you doing on Labor Day? In recent years, the first Monday in September has been touted as the day summer officially comes to an end and students’ thoughts turn to heading back to school. Barbeques and pool parties are the norm to celebrate the last hurrah of days unencumbered by homework, tests and [...]

Baked Beans, Spam and Sternos: What You Actually Need When Hurricanes Hit

August 25th, 2011

As hurricane Irene swerves toward the Carolinas, all of us down here in Florida breathe a deep, chest-deflating sigh of relief. Most Floridians know summertime usually brings several tropical storms and the odd hurricane or two. But gusty winds and flash flooding don’t faze us. We stock up on gallons of water and more cans [...]

Prime A PR

August 23rd, 2011

We’re all obsessed with at least one social media outlet. Whether you favor Facebook over Twitter or have a new-found affinity for Google +, it’s no surprise that social media is rapidly making its mark on modern society. But these outlets aren’t just made for nosy neighbors and aspiring socialites. Social media is also giving [...]

My Internship Experience at Massey Communications: Katie Stewart

August 19th, 2011

We were sad to see our summer intern, Katie Stewart, leave the agency in time to start her senior year at college, but we are ecstatic about the rave review she gave us. Check out what she had to say about her internship experience at Massey Communications.

The New Health Risk… Photoshop?!

July 1st, 2011

Eating disorders are not a new phenomenon among teens; however, recent studies reveal that magazine covers and advertisements give youth an unrealistic expectation regarding what they should/will look like as they age.

It’s Like Candy…

June 28th, 2011

Of all the things to celebrate throughout the year, who would have imagined an entire month devoted to things that make your teeth rot, literally? That’s right, June is National Candy Month.

The Power of Branding: Bonnaroo Edition

June 9th, 2011

It’s June again, and as I write this, thousands of men and women from across the globe are making their annual pilgrimage to the great state of Tennessee. Why do these masses flock to such a central state during the sweltering heat of summer? One word: Bonnaroo.

Has Weiner-Gate Gone Too Far?

June 8th, 2011

Whether or not you believe New York Representative Anthony Weiner should resign his post is really irrelevant to the nature of my blog post. I just had to sound off on how disappointed I feel when companies use scandals to profit.

Unlocking the Mystery of Branding

June 2nd, 2011

In our industry, we are consistently asked about the meaning of brands and the process of branding. Is a brand a logo? Is it a slogan? Not necessarily. A brand is the identity of a product, service or organization, and people often feel one way or another toward a brand.